Apple's retail experience has become the new benchmark for quality in every market in the world. But how did Apple go from fighting for pieces of shared floor space in big-box retail chains, to owning some of the most sought after real estate in the world?  The answer is in the creation of the Apple retail experience - which originated with a small team of very "different" thinkers and a partnership which has long been forgotten.

In the early-2000s, the UFC was still a fringe bloodsport whose fan base was equal to the amount of people that knew what the word "Kumite" meant. Boxing was a mere shadow of its former self, with PPV buys dwindling due to lackluster production and star power. Yet 2 decades later, both sports are part of the biggest crown jewels of the entertainment world.  How did that happen?

The challenge: take a small Amazon distributor and grow the business enough to place it on the Inc. 5000's Fastest Growing in 36 months.

(Oh... and the company sells smoking accessories, so you're not allowed to advertise your products.)